If your Avira account differs from your address, you have to change the delivery address in the final step when placing your order.
Otherwise, you will have 2 different Avira accounts.
Your existing account, and the new account with the purchased license that uses the same email address as your PayPal account.
Change the delivery address
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Proceed with your order as usual.
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In the final step, change the "Delivery Address" to your existing Avira account email address.
Note
If you accidentally have 2 accounts, send an email to the Avira customer service with the request to merge 2 accounts. Write the email from the email address of the corresponding Avira account you wish to delete. Provide also the email address of the Avira account, you would like to keep.